Don Norman once said,
“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.”

The User Experience is the collaboration between the user and each part of the given IT framework, including interface, physical association, enthusiastic cooperation, illustrations, and outline.

User Experience Design is the way toward upgrading consumer loyalty and reliability by enhancing the ease of use, convenience, and delight gave in the communication between the client and the item.

Why you need it

  • 68% of users leave a site because of poor User Experience
  • About a whopping 97% sites fail owing to bad UX designs
  • You have about 3 seconds for a user to find what they want on your page.
  • 48% of users say a business site that isn’t working well their mobile
  • 44% of online shoppers tell a friend about a bad online experience.

Good UX Design not solely keeps customers however convert them into new customers.

The page success depends on just one thing, how users interact with it.

You achieve UX when users:

  • simple and pleasant to use
  • Navigate them to the right place
  • Engaged and doing things quickly

Identify Visitors’ Core Tasks

It’s all about keeping your users hooked. User insights are the foremost necessary ingredient to establishing a good user experience for users. For user-perfected experiences, understanding the user’s thoughts and issues are vital.

User-centered design and research approach  gives you a foundation for making design decisions to drive a better user experience. With this knowledge you can define your future research goals and needs and ultimately create a solid usability roadmap.

User study allow you to intercept your visitors and follow-up with intent and satisfaction questions prior to leaving your site. These intercept surveys allow you to identify the goals users have when they are visiting your site.

Improve the Navigation Experience

If a user’s mental model of information aligns with a website’s design, then the experience of navigating the site is going to be more efficient and effective.

When developing or redesigning the navigation structure of a website, it is important to understand the expectations of users. This includes speaking the same language as your users and limiting technical jargon.

With Card Sorting you will understand how participants mentally organize the information on your site. During a Card Sort, participants are given a list of menu items they can drag and drop into categories.

These groupings can be used as a basis for improving the structure of the website. A follow-up survey with on terminology, confusing items and gather critical feedback to help with your design/redesign also helps.

Quantify The Usability

“When working to improve the user experience of your site, statistically significant data can be valuable to show that design changes result in improvements.”

You have the ability to periodically test your website, improve your design, and produce quantitative data that validates design decisions.

Some of the usability metrics that can be used to measure performance include effectiveness (i.e. Was the user able to complete the task?) and efficiency (i.e., How much time and how many clicks did the task take to complete?). You can also collect behavioral data, such as clickstreams, and click heatmaps. The combination of these two types of output makes unmoderated remote testing a powerful user experience research solution.

Task-Based studies allow you to measure user performance on any number of website tasks. Every task entered into a study includes a task description, validation, and follow-up questions. You can validate that a user successfully completed a task automatically by page or question.

Usability Benchmarking & Competitive Analysis

Benchmarking is a research method where you compare the performance of your design over time or measure how it performs in comparison to its competitors. Benchmarking studies should be conducted regularly, for example annually or when design changes are being made.

There are two types of benchmarking

  • Standalone benchmarking – you set some key performance indicators (KPIs) and measure how your proposed design changes affect them. It is ideal to use when you start redesigning a product. A good way of doing it is benchmarking against business objectives – seeing whether new changes to the user interface help in achieving your business goals.
  • Competitive analysis – comparing how well your product design performs compared to its most important competitors in order to identify its strengths and weaknesses. The comparison can be holistic, ranking competing products by overall usability metrics, or it could be focused, comparing specific features or elements.